Marketing MVC
Full-stack marketing application built with ASP.NET MVC and SQL Server, featuring modern UI and comprehensive business logic.
Project Overview
A server-rendered marketing platform with real business logic.
Marketing MVC is a full-stack ASP.NET MVC application backed by SQL Server, combining a modern interface with substantial business rules behind it.
Server-side rendering kept the pages fast and indexable, while the service layer carried campaign and reporting logic.
The Challenge
The API had to serve multiple front-end clients with different needs while remaining stable, discoverable and documented enough for another team to integrate without hand-holding.
The Approach
Clean separation between controllers, services and data access, an OpenAPI contract generated from the code, and a consistent validation and error envelope across every endpoint.
Core Features
RESTful endpoint surface
Resource-oriented endpoints with consistent verbs, status codes and payload shapes across the API.
Interactive documentation
Swagger/OpenAPI definitions kept in sync with the code so consumers can explore and test live.
Authentication & authorization
Token-based auth with role checks applied at the endpoint level.
Validation & error contract
Request validation with a single predictable error envelope instead of ad-hoc failure shapes.
Data access layer
Repository abstraction over the database with paging, filtering and projection support.
Architecture & Tech
Tech Stack
- ASP.NET MVC rendering server-side views with controllers kept thin and business rules pushed into services.
- SQL Server as the relational backbone, with parameterised access and tuned indexes.
- C# domain and service layer holding the business rules, validation and mapping logic.
My Role & Contributions
- Designed the API surface, data model and validation rules end to end.
- Implemented the full ASP.NET MVC + SQL Server + C# stack for this project.
- Translated design intent into a responsive, accessible interface across breakpoints.
- Modelled and tuned the SQL Server schema behind the feature set.
- Handled client communication, scope decisions, delivery and handover directly.
- Packaged the project for local and staged deployment.
Delivery Process
- 01
Discovery & scoping
Requirements gathered directly with Erra Soft, translated into a prioritised scope and a data model sketch before any code.
- 02
Contract & schema design
Endpoint contract, request/response shapes and database schema designed first, so clients could integrate against a stable surface early.
- 03
Implementation
Built iteratively with ASP.NET MVC, SQL Server, C#, shipping vertical slices — data, logic and UI together — instead of layer by layer.
- 04
Hardening & launch
Edge cases, validation, responsive behaviour and performance passes, followed by deployment and post-launch monitoring.
Results & Outcomes
- Delivered as a complete, runnable codebase ready for deployment.
- Responsive from small mobile screens through large desktop layouts.
- Documented endpoints that other teams could integrate against without direct support.
- Current project status: Completed.
