Ohanna Landing Page
Modern landing page for fashion brand with dark aesthetic and product showcase.
Project Overview
A dark-aesthetic fashion landing experience with a real backend behind it.
A conversion-focused landing page for a fashion brand, built around a dark editorial aesthetic, large typography and a curated product showcase.
Although presented as a landing page, it is backed by PostgreSQL so featured products, collections and lead capture are real data rather than hard-coded markup.
The Challenge
Marketing pages usually get built as static markup and then rot the moment the brand wants to change a drop or a hero product.
The Approach
Content surfaces were driven from PostgreSQL records, so the brand can change featured products and copy without a redeploy of hand-edited HTML.
Core Features
Catalog & variant engine
Products modelled with size, colour and fit variants, each with its own stock counter, pricing rule and media set.
Faceted search & filtering
Instant client-side filtering across category, size, price band and availability, with URL-synced state so any view is shareable.
Cart & checkout flow
Persistent cart, address capture, shipping options and an order summary that recalculates totals and tax on every change.
Order lifecycle
Order creation, status transitions and history views for both the customer account area and the admin side.
Merchandising surfaces
Editorial hero blocks, collection rails and related-product logic used to push seasonal drops without a code change.
Architecture & Tech
Tech Stack
- React with a component-driven structure, memoised derived state and route-level code splitting to keep interaction snappy.
- PostgreSQL as the relational store, using constraints and indexes to keep data integrity at the database level.
My Role & Contributions
- Owned the front-end architecture, component library and state management.
- Implemented the full React + PostgreSQL stack for this project.
- Translated design intent into a responsive, accessible interface across breakpoints.
- Modelled and tuned the PostgreSQL schema behind the feature set.
- Handled client communication, scope decisions, delivery and handover directly.
- Deployed and verified the production build.
Delivery Process
- 01
Discovery & scoping
Requirements gathered directly with Dark Primid, translated into a prioritised scope and a data model sketch before any code.
- 02
Architecture & design system
Component hierarchy, state boundaries and a token-based visual system defined so screens could be assembled consistently.
- 03
Implementation
Built iteratively with React, PostgreSQL, shipping vertical slices — data, logic and UI together — instead of layer by layer.
- 04
Hardening & launch
Edge cases, validation, responsive behaviour and performance passes, followed by deployment and post-launch monitoring.
Results & Outcomes
- Shipped to production and publicly reachable at the live URL.
- Responsive from small mobile screens through large desktop layouts.
- Interface patterns reusable across the rest of the product surface.
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